Refresh Your Approach to Content Creation

It doesn’t matter how prolific you are, generating content can become overwhelming at times. Whether it’s setting aside enough time to write or finding the inspiration, it can be challenging to “set pen to paper”. To get the most out of the content you’re creating (and maximize your time), put some planning behind it. Here are some tips to help you pull together a comprehensive and easy-to-follow plan to make writing a breeze.

Check out your analytics – what worked well in the past? What didn’t work? Use that information as a data point when you figure out the way ahead.

Develop a strategy – how many times will you post? When will you post? Who will be posting? And where will you be posting? Is your primary audience on Facebook? Perhaps Twitter? Or Instagram?

Develop an editorial calendar to help you stay on top of your content. Actually write it down. Need a template? Our friend Michele McGraw has one you can download for free.

These are just a few steps to get you on your way. Use all three, or just one, but most importantly, take a few minutes to evaluate your content creation methods and make sure you are making the most of your time and energy.

One Response to “Refresh Your Approach to Content Creation”

  1. gravatar Trish

    Very helpful post–especially the link to the calendar template. I scribbled down my schedule in my notebook but the template keeps it a lot more organized (also looks better when I tape it to my office wall:)).


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