Three Apps for Businesses Beginning to Navigate Social Media

By: Rheanna Bernard

Social media can be a tricky beast, especially if you are business just trying to keep up with it. There always seems to be something new to learn, and if you’re trying to expand your customer base or find where your customers are going, moving on to the next big thing might be just what you need to do. So, you’ve decided to take the plunge and join Instagram and see what happens. You’ve downloaded the app. But before you dive in, here are a few other apps you should consider getting to get the best start.

1.     Canva

Canva is an amazing App, and website, that allows you to not only create amazing Instagram images from templates, but can allow you to make images for your other social media apps as well. Need a template for Pinterest images? Maybe you want to redo your Twitter or Facebook cover photo. You can do it all on Canva! House your images to maintain consistency with fonts and colors without having to think too hard about it.

2.     Color Story

For those of us you aren’t photographers in real life, and just pretend to be on Instagram, Color Story is a lifesaver. Find beautiful presets, use multiple presets on one image to create one that is uniquely you, and view your Instagram tiles to check for consistency in content. Color Story is a great way to get polished looking content for a reasonable price and requiring minimal expertise. Having a consistent look to your brand just makes sense and now you don’t have to break the bank to get it.

3.     Hootsuite

So, now you have Instagram, Facebook, Twitter and LinkedIn. That’s a lot of social media for one person to handle. How will I be able to post on all those platforms and not also have to create ten extra hours in a day? Hootsuite offers a free scheduling platform for up to three social channels. Yes, that’s right, I said free! Get your Instagram, Twitter and LinkedIn scheduled, and then all you have to do is use Facebook’s own scheduling program. Using a scheduler like Hootsuite can make it easier for you to post consistent content across your platforms so that no matter where your customer is they are getting the same message. Find what works best on the different platforms and easily change it up without having log-in and upload three or four different things

Getting the ball rolling on social media can be overwhelming, especially if you are new and don’t feel comfortable navigating it. Finding the right apps and websites that make it easier will allow you to access the clients and audience you are looking for. Take the first step!

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